Having a website is not enough. The company website is a handy tool to get more sales from consumers who are found online. However, many business owners do not think that a website is an investment. They see it as another unnecessary cost. Here are some reasons that you should think otherwise.
DISTINCTION FROM COMPETITORS
Just having a website is not enough if your competitors are optimizing theirs. When your customers search online, they can consider that most websites look the same. They say the same things, promise the same results and all boost that they are the best. It seems that they do not make an effort to show how they can be special or different from the others.
This does not mean that your design has to be too glamorous unless it is part of your brand identity. A quality web design can show off your unique selling points clearly and interestingly.
FORM, STRUCTURE, AND PURPOSE TO CONTENT
Design and content need to go hand in hand. They must be aligned with the same branding and voice. Most people won’t stay in a confusing website. Large blocks of small almost unreadable texts, unclear navigations, and obscured calls to action can easily turn away your web visitors. Designers work with the content to make the flow of your website more consistent and easy on the eyes. This way activities and actions are easy to do on your website such as signing up and purchasing.
Font styles, size, spacing, and contract are details that seem minute but can make a difference with the overall user experience. It also improves the readability of your website and its functionality.
There are times when you need to compromise with your wants to get what you need. You may want a design but it will not sit well with your digital marketing goals. You have to accept that you are an expert in your business but not in web design.