Links and link building, as to today, still contribute a large array of success in the world of Search Engine Optimization. Its vital role in inducing traffic in a website cannot be superseded by some newly immersed tools or strategies simply because Google search is also dependent upon links, especially in website ranking.
A widely accepted definition of link building is an activity of securing a reliable link on an independent website back to a client’s own site. It helps the website to perform better in search of relevant inquiries. Moreover, since the primary goal of link building is to get a good rank, one should be mindful of how the search engine’s rules work.
Quantity can boost up ranking but it is quality that keeps the website on top. Building a solid and valuable content is the backbone of link building and is sustainable in the long run. The more trustworthy and relevant the website is, the more referrals it gets and thus increases traffic in search engine searches.
Interlinking is also a crucial factor that helps improve a website’s search engine optimization and increase the flow of backlink authority that circulates from one page to another. Bombarding the audience with information may not be a good idea but thru internal linking, it organizes web pages categorically and improves user navigation in the website.
Because link building is all about relevance and authority, it would be useful to build links in niche directories. This type of strategy in SEO and link building may consider being an old-fashioned but nothing really is if done the right way. Note that up to this time, it will still pass quality juice to the website if directory submissions if the goal to a target market or niche.
It is an important point to ponder as well that creativity and proper implementation of strategies are needed in order for link building to work with the desired result. People link to a site if they find value in it, make use of old articles or posts that can add credibility and know your niche rather than doing some fishing expedition in an ocean.