Why You Should Outsource Data Cleansing Work
Any company or organization will fail to reach its goal without any accurate data. Imagine the significant amount of time and effort wasted on ineffective outreach and marketing campaigns just because of data errors on client data and inaccuracies in the contact records.
A successful data management do not only focus on preventing incorrect data from entering the system. To ensure high-quality data, you must also invest on periodically checking the database information to fix outdated information. Add to that, you can also fix mistakes which could have been introduced during transmission and storage of data.
In short, every comprehensive data management plan must include data cleansing. Of course, your in-house team can do data cleansing and you might have the tech that can reduce the time it takes to clean up your obsolete data and repair mistakes.
However, the amount of work and time your team needs to finish the job will be too overwhelming. Remember that they have their main job to focus on too to keep your company running. You can’t just put everything on hold for the sake of data cleansing.
Ultimately, you have to hire data workers to scrutinize every file and evaluate which data has to be removed or retained. Why should you outsource data cleansing?
Save Time and Money
Data cleansing is redundant, tedious and costly considering if you pay your in-house team to do it. Meanwhile, outsourcing data cleansing tasks outside your country can be cheaper with currency arbitrage. Developing nations will surely cost less than from your own backyard.
As we dive deeper into the digital age, human errors still exist. Customers interact with your company in various ways, and there is no telling if every information is consistent or an error has been entered into the system unnoticeably.
What if you keep sending out packages and emails to the same client but to a different address that they are not using anymore. Then you are wasting your productivity will be dragged as well. Updated data enables you to keep in touch with your clients and market to them more efficiently.
With your database free from errors and obsolete data, you can now make more precise calculations and well-guided decisions. This way you can avoid unnecessary expenses on ineffective business and marketing strategies.
Needless to say, an accurate database is one of your assets. The more concise information you have, the more you need to deliver reliable data. From here objectives, planning, and exact execution will sprout into better business growth. And outsourcing is a perfect way to keep your system updated and credible.
4 Unraveling Strategies for Link Building
Among all others, link building is an integral part of every SEO strategist in generating traffic to a website which will then lead to getting a higher rank in Google search. Quality links do not only add value to the site momentarily but also in the long run. This should be coupled with proper implementation and sound strategy as well.
For someone who is currently starting up his or her career as an professional SEO expert or strategist for small businesses, below are the generally acceptable steps for a successful link building strategy.
Step 1: Know your audience
Have a straightforward vision of the type of audience that you want to reach and the soon-to-be audience that you want to target. Determine their needs, avoid using jargons or technical terms, be informative and creative at the same time. This may include a little bit of researching in order to get to know your audience.
Step 2: Write quality content
Going back to basics, link building is equated to having a good and quality site content. This is a way, and perhaps the only way, of attracting a new audience and making the residents stay. Nonetheless, good content can be attributed to an article or post that is not only well-written but is also well-structured.
Step 3: Reach out to a website
If you have already labored on creating a good content and was able to determine the sites that appealed to your desired audience, put an extra effort in reaching out said a website that you would like to link to your site. This can be done by requesting them to write about any product or service your website is offering and linking to it.
Related: Tips On How To Find Affordable SEO For Your Small Business
Step 4: Make use of social media
Take advantage of social media in reaching both your desired and new audience as well as getting links. This is a venue where your audience can share your article or blog and get the necessary exposure that it needs.
In conclusion, doing the basics in link building will never do harm to your website. Before diving into the technicalities of SEO, maximize the above-listed steps, to begin with, and keep the vision of satisfying your resident audience and aiming to attract new ones.
Benefits of Quality Web Design And Development
Having a website is not enough. The company website is a handy tool to get more sales from consumers who are found online. However, many business owners do not think that a website is an investment. They see it as another unnecessary cost. Here are some reasons that you should think otherwise.
DISTINCTION FROM COMPETITORS
Just having a website is not enough if your competitors are optimizing theirs. When your customers search online, they can consider that most websites look the same. They say the same things, promise the same results and all boost that they are the best. It seems that they do not make an effort to show how they can be special or different from the others.
This does not mean that your design has to be too glamorous unless it is part of your brand identity. A quality web design can show off your unique selling points clearly and interestingly.
FORM, STRUCTURE, AND PURPOSE TO CONTENT
Design and content need to go hand in hand. They must be aligned with the same branding and voice. Most people won’t stay in a confusing website. Large blocks of small almost unreadable texts, unclear navigations, and obscured calls to action can easily turn away your web visitors. Designers work with the content to make the flow of your website more consistent and easy on the eyes. This way activities and actions are easy to do on your website such as signing up and purchasing.
Font styles, size, spacing, and contract are details that seem minute but can make a difference with the overall user experience. It also improves the readability of your website and its functionality.
There are times when you need to compromise with your wants to get what you need. You may want a design but it will not sit well with your digital marketing goals. You have to accept that you are an expert in your business but not in web design.
5 SaaS Tools For Web Startups
Startups have limited resources and staff and sometimes some of these new found businesses get funding from investors or licensed lending companies for additional capital. To grow and thrive, startups need to find the most efficient and useful SaaS tools to make up for its limitations. It is like hiring hundreds of staff that you can’t actually afford.
For a small business startup, you can choose from a myriad of options to help your business function well. Do not get overwhelmed with too many software to choose from. Here are five best SaaS for your web startup.
Wave is a Cloud-based Accounting SaaS. You may have heard of Quickbooks Online but Wave is for free. It creates an all-in-one accounting solution for small businesses. You can track expenses, keep invoices, view reports and more in just one place. Add to that, it has no limits since it is in Cloud. Free version can’t track timesheets, but for startups, it is more than sufficient.
GitHub is a Collaborative Coding SaaS tool. It is considered a must-have for every web startup. It can be used for working on word documents, spreadsheets, and other basic document tools. Version control, branching, and merging has been made easy too.
Toggl is a Productivity SaaS tool lets you track where your times have probably gone. It keeps your productivity in check. Toggl is specially created for freelancers, consultants and small businesses who want to track the time spent on a project. The time entries are synced between the phone app, desktop, and Toggl Chrome Extension.
Unbounce in an A/B Testing SaaS tool. If you want to optimize your marketing campaigns, you need to use Unbounce to know which strategy can bring in more sales to your startup. Get to know which landing page can convert more and which runs more efficiently to meet your goals.
MOZ Analytics is best for startups with a new website. This helps your SEO efforts as you track the best keywords that you should focus on. Add to that, it has a free Chrome extension tool that can help you see your competitors’ website domain authority.
How SEO and Links Can Help Promote your Business
Imagine navigating the world wide web without the existence of links, more so, hyperlinks? The burdensome of manually copying and pasting each URL to different tab is unthinkable in addition to the time and energy wasted.
Luckily, the era of information technology flies like the speed of light and advancements were made to make our lives easier. The same technology has been used may it be in the academe, small to large scale type of industries and even for business marketing strategies.
Many of us may have heard of the growing popularity of utilizing a business website to increase sales by means of generating convertible leads thru search. This, of course, includes a variety of action plan. Worth mentioning is the use of Search Engine Optimization and link building by many digital marketers to promote a business thru their website.
So what is the Search Engine Optimization (SEO) and how links come into play?
By definition, SEO is a simple act of ensuring that a website can be found in search engines. When you hire local seo specialist in Philippines, the conventional SEO services will make use of articles with keywords used by prospective buyers who search for products and services offered by a particular business. With the deployment of effective strategies, the main objective is for the website to be on top of its rankings.
The closer it is to the number 1 spot, the probability of click-to-rate is higher thus more chances of an increased website traffic.
With the accessibility of the internet and most people doing things online, feedbacks are readily available and satisfied customers (even the unsatisfied ones) share and promote the product or service with their first-hand experience.
This is the stage where links become a valuable component of SEO. For example, Customer A, who happens to be a food blogger, writes a review and links the restaurant’s website to his article. If by any chance, Customer A has a million followers, imagine the increased traffic that would contribute to the restaurant’s website which can then be generated by leads or even sales.
Google, as one of the most popular search engine, displays links to pages or websites it deemed authoritative, trustworthy and relevant. Needless to say, quantity should not overcome quality in link building because that will simply not work. It is then crucial to secure worth-having links to your website for potential ranking in Google search. Do this and you will start to see an increased traffic and an obvious advantage to you and to your business.